Brand Tone

Whimsical & Enchanting, Playful & Joyful, Aspirational, Kid-centric but Parent-focused, Celebratory

Brand Values

• •Childhood Joy & Imagination
• •Quality & Beauty
• •Making Memories
• •Customer Satisfaction
• •Fantasy Fulfillment

Best Practices

• •Create a "Brand Voice" Style Guide: Document key characteristics of the Lollitaz voice: whimsical, joyful, child-centric yet parent-appealing. Include a list of "on-brand" words (e.g., magic, dream, sparkle, adventure, princess, celebrate) and "off-brand" words (e.g., ordinary, boring, cheap, mundane). This ensures anyone writing copy understands the desired tone.
• •Focus on Benefits, Not Just Features: Instead of just saying "satin dress," describe "a shimmering satin gown that makes her feel like a real princess." Connect the product features to the emotional experience and imaginative play they enable.
• •Use Storytelling: Weave small narratives into product descriptions and social media posts. For example, "Imagine her delight when she unwraps this dress and transforms into her favorite fairytale heroine..." This aligns with the enchanting and aspirational aspects of the brand.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how happy customers describe their children's experiences with the dresses. Their authentic language (e.g., "she wouldn't take it off!", "felt like a real princess") can inspire on-brand copy and resonate with other parents. Use emojis and enthusiastic punctuation where appropriate, mirroring customer excitement.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a Facebook ad, or a customer service email, the tone should feel familiar. Regularly review content across all platforms to ensure it aligns with the established brand voice. Train any staff involved in content creation or customer communication on these guidelines.

Social Perception

Positive & Adored by Customers, Provider of "Dream" Outfits, Good Quality for the Niche, Community-Oriented (within its niche)

Copy Examples

• •✨ Bibbidi Bobbidi Boo! ✨ Make way for her royal highness! Our new [Princess Name] Dream Gown has arrived to spin a little magic into her everyday. Watch her eyes sparkle with pure enchantment! Shop the fairytale, link in bio. #LollitazBrasil #PrincessDreams #NewArrival #EncantoPuro
• •Is a special birthday coming up? 🎂 Make her wishes come true with a Lollitaz party dress! From dazzling sparkles to her favorite character themes, find the perfect outfit to make her day unforgettable. Explore the celebration collection! #FestaInfantil #VestidoDeAniversario #LollitazMagic #MomentosFelizes
• •Let her imagination take flight! This [Character Name] inspired dress is crafted for adventure and endless play. With comfortable fabrics and delightful details, she'll be ready to save the day or host a royal tea party. Perfect for themed parties, playtime, or any day she wants to feel extra special!
• •Twirl into a world of wonder! 💖 Seeing her so happy in her Lollitaz dress is pure magic. What character will she become today? #LollitazKids #DressUpFun #ChildhoodJoy #MagiaInfantil
• •🌸 Unlock a Season of Smiles! 🌸 New enchanting dresses inside + a special treat just for you!