Brand Tone

Traditional, Passionate, Friendly & Community-Oriented, Quality-Conscious, Nostalgic, Dependable & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Customer Enjoyment & Satisfaction
• •Artistic Appreciation
• •Community Building
• •Uniqueness

Best Practices

• •Emphasize Uniqueness: Consistently highlight the uniquely shaped pieces or distinctive pieces as a key differentiator. This is a core part of their brand identity and a major draw for customers.
• •Showcase Heritage & Quality: Regularly mention their Scottish/British manufacturing and commitment to quality materials. This builds trust and appeals to customers who value well-made, traditional products.
• •Use Warm and Evocative Language: Employ words that evoke nostalgia, charm, joy, and the satisfaction of puzzling (e.g., delightful, charming, heartwarming, rewarding, cozy). This aligns with the visual style of their puzzles.
• •Foster Community: Encourage interaction on social media by asking questions, inviting users to share their experiences, and using relevant community hashtags. Respond in a friendly and appreciative manner.
• •Maintain a Product-Focused but Passionate Voice: While the products are central, infuse the copy with genuine enthusiasm for the art of puzzling and the specific appeal of their designs. Let the passion for the craft shine through.

Social Perception

Well-Respected & Established, High-Quality Provider, Distinctive & Unique, Charming & Nostalgic, Collector's Item, Reliable Choice

Copy Examples

• •Product Description (New Release): Step into a bygone era with 'Country Fair,' our latest 1000-piece puzzle from The House of Puzzles. Crafted with our signature uniquely shaped pieces for an extra delightful challenge, each detail lovingly illustrated by [Artist's Name] will transport you to a simpler time. Made with pride in Scotland, it's more than a puzzle; it's a memory in the making.
• •Social Media Post (Instagram/Facebook): Weekend plans sorted! 😍 Our 'Highland Gathering' 500XL piece puzzle is perfect for a cozy afternoon. Who else loves the satisfying click of our uniquely shaped pieces falling into place? Share your #HouseofPuzzles moments with us! #JigsawJoy #MadeInScotland #PuzzleTime
• •Email Newsletter Snippet (Promoting a Collection): Rediscover the charm of the British countryside with our beloved collection of scenic puzzles. Each House of Puzzles creation is a testament to quality craftsmanship, featuring distinctive pieces that promise a uniquely rewarding experience. Find your next peaceful escape.
• •About Us Website Excerpt: For over [Number] years, The House of Puzzles has been dedicated to crafting high-quality jigsaw puzzles from our home in Scotland. We believe in the simple joy of bringing people together, piece by unique piece. Our commitment to distinctive designs and superior materials ensures every puzzle is a pleasure to complete, again and again.
• •Facebook Ad Copy: Tired of the same old grid? Experience the difference with The House of Puzzles! Our uniquely shaped pieces and charming, detailed artwork offer a truly engaging challenge. Discover why puzzle lovers across the UK choose our Scottish-made quality. Shop our new arrivals today!