Brand Tone

Practical & Solution-Oriented, Modern & Accessible, Informative & Helpful, Trustworthy & Transparent (Aspired)

Brand Values

• •Utility & Innovation
• •Quality & Value
• •Customer Focus
• •Convenience
• •Transparency

Best Practices

• •Be transparent and build trust in FAQs, shipping information, and customer service interactions.
• •Clearly communicate the benefits of products in solving everyday problems.
• •Highlight the 'revolutionary' or 'smart' aspects of products without exaggerating claims.
• •Ensure all customer service interactions reflect a helpful and informative tone.
• •Maintain a consistent focus on customer satisfaction in all communications.

Social Perception

A dropshipping store or importer of trending international products with a focus on building trust and customer satisfaction.

Copy Examples

• •"Smart solutions for your everyday life."
• •"Revolutionary products for the modern man and woman."
• •"Secure shopping and dedicated customer support."
• •"Working with international suppliers to offer the best prices."
• •"You, our customers, are our main focus."