Brand Tone

functional, product-focused, and somewhat formal

Brand Values

• •Quality and Craftsmanship
• •Prestige and Elegance
• •Functionality

Best Practices

• •Define Your Core Audience and Their Aspirations
• •Focus on Benefits and Experience, Not Just Features
• •Maintain a Professional yet Passionate Voice
• •Use Storytelling (Even in Short Form)
• •Ensure Consistency Across All Channels

Social Perception

neutral or largely tied to the perception of the Cross pen brand itself

Copy Examples

• •Uncap Your Potential. Discover the latest Cross Collection – where heritage meets innovation.
• •More than just a pen, it's a statement. What will you write today with your Cross? #CrossPens #LegacyOfWriting #GiftOfDistinction
• •Elegance Delivered: Special Offer on Timeless Cross Pens.
• •Experience the perfectly balanced feel and flawless ink flow that has defined Cross for generations. The ideal companion for your most important moments.
• •At Cross Pen Mall, we believe in the power of a fine writing instrument. We're passionate about connecting you with the timeless quality and sophisticated style of Cross pens, ensuring every word you write makes its mark.