Brand Tone

Trustworthy and Reliable, Community-Focused and Local, Friendly and Approachable, Convenient and Customer-Oriented, Confident

Brand Values

• •Quality
• •Freshness
• •Customer Service
• •Community Support
• •Convenience
• •Tradition/Heritage

Best Practices

• •Prioritize 'Quality' and 'Freshness': Ensure copy consistently reinforces these attributes.
• •Emphasize Local Connection: Regularly mention 'Nelson,' 'local growers,' 'family-owned,' and community heritage.
• •Maintain a Friendly, Helpful Voice: Use warm, approachable language and frame messages around customer needs and convenience.
• •Be Clear and Trustworthy: Provide clear information about delivery, product sourcing, and your commitment to quality.
• •Use 'Seriously Good Food People' Consistently: Integrate it naturally where appropriate to build brand recognition.

Social Perception

Positive perception within its direct customer base in the Nelson region, assuming effective delivery on promises of quality, freshness, and local support. New Zealand food, in general, is viewed positively regarding quality, safety, and natural/sustainable production.

Copy Examples

• •Nelson's Own Online Grocer: Freshness & Quality Delivered from Our Family to Yours. Since 1930, Quality Foods has been your trusted local source for the finest groceries. Now, get the same commitment to quality and friendly service online. Shop local, eat fresh!
• •Supporting our Nelson growers means fresher produce for you! 🌿 Add locally sourced goodness to your cart this week. #QualityFoodsOnline #ShopLocalNelson #FreshProduceDelivered
• •Seriously Good Food, Seriously Easy Shopping! Why brave the aisles when Nelson's best can come to you? Quality Foods Online brings generations of quality and a passion for fresh, local ingredients right to your doorstep.
• •Handpicked from [Local Farm Name] right here in the Nelson region, these apples aren't just crisp and delicious – they're a taste of our community. Support local with every bite!
• •More than just an online store, Quality Foods Online is your Nelson neighbour, dedicated to bringing you the freshest, highest-quality groceries with the convenience you deserve. We're the Seriously Good Food People, and we're here for you.