Brand Tone

Sophisticated, stylish, and subtly masculine.

Brand Values

• •Elegance
• •Style
• •Sophistication
• •Grooming
• •Quality

Best Practices

• •Maintain a sophisticated and stylish tone in all communications.
• •Focus on the modern man who values appearance and grooming.
• •Highlight the brand's association with elegance and attention to detail.
• •Differentiate the brand from other similarly named entities through unique content and messaging.
• •Use high-quality visuals that complement the sophisticated brand image.

Social Perception

A sophisticated and stylish brand associated with men's grooming and an elevated lifestyle. The brand is distinctive and not easily confused with other entities.

Copy Examples

• •Elevate your everyday style with Dapper Man. Curated for the modern gentleman.
• •Dapper Man: Where timeless elegance meets contemporary grooming.
• •Crafted for the discerning man. Discover the art of refined living with Dapper Man.
• •Step into a world of sophistication. Experience the Dapper Man difference.
• •Dapper Man: It's not just about grooming, it's about making a statement.