Brand Tone

Artisanal & Passionate, Personal & Approachable, Elegant & Quality-Focused, Authentic & Proudly Italian, Inclusive

Brand Values

• •Craftsmanship
• •Uniqueness & Personalization
• •Quality
• •Passion & Dreams
• •Customer Emotion & Connection
• •Inclusivity
• •Harmony, Love, Passion

Best Practices

• •Embrace "Passione" and "Amore": Consistently use words that convey passion, love, and dedication to the craft. Let the genuine enthusiasm for the products shine through.
• •Highlight "Fatto a Mano" (Handmade) & "Artigianale" (Artisanal): These are core differentiators. Always emphasize the handmade nature, the skill involved, and the uniqueness that comes from artisanal production.
• •Maintain a Personal and Approachable Voice: Address the audience directly and warmly. Encourage interaction and make customers feel like they are part of a special community. Refer to the founder's story when relevant to build connection.
• •Infuse Italian Elegance: Use Italian words or phrases where appropriate (and provide context if needed for a broader audience, though the primary audience seems Italian-speaking). Evoke the quality and style associated with "Made in Italy."
• •Champion Inclusivity and Empowerment: Reinforce the message that the brand caters to women of all sizes and aims to make them feel beautiful and confident. This builds a strong emotional connection and loyalty.

Social Perception

Highly Positive, Appreciation for Artisan Quality, Trusted Provider of Beautiful Goods, Personal and Caring

Copy Examples

• •✨ Crafted with amore, just for you. ✨ Each stitch tells a story of passion and Italian artistry. Discover the unique charm of our latest handmade creation – designed to make your everyday extraordinary. DM us for your personalized piece! #RBFashionLab #HandmadeInItaly #ArtisanBag #UniqueStyle #FashionWithPassion
• •RB Fashion Lab: Where Italian Craftsmanship Meets Your Unique Style. Explore our collections of handmade bags and apparel, lovingly created to make every woman feel beautiful. True elegance, made by hand, for you.
• •Tired of the ordinary? Embrace the extraordinary with RB Fashion Lab. ❤️ Our handmade bags are more than just accessories; they're a statement of individuality and timeless Italian elegance. Crafted with passion and the finest materials. Shop now and wear a dream!
• •From busy days to elegant evenings, this versatile piece is your perfect companion. Handcrafted with meticulous care in our Italian lab, it blends timeless design with the unique touch of artisanal skill. Because you deserve fashion that feels personal and looks stunning. #FattoAMano #EleganzaItaliana #QualitàArtigianale
• •At RB Fashion Lab, we believe fashion is for *every* woman. Our dream is to create beautiful, handcrafted pieces that celebrate your unique silhouette and make you shine, whatever your size. Born from a love for authentic Italian tailoring and a passion to make you feel incredible. #FashionForAll #MadeWithLove #ItalianDesign