Brand Tone

aspirational, helpful, and tech-forward

Brand Values

• •Innovation
• •Convenience/Ease of Life
• •Passion for Technology
• •Problem Solving
• •Efficiency/Productivity
• •Enjoyment/Well-being
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., enthusiastic, helpful, tech-forward), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: While features are important, always translate them into how they make the customer's life easier, better, or more enjoyable. (e.g., "Long battery life" becomes "Power through your day without interruption.")
• •Speak Your Customer's Language (Literally and Figuratively): Use clear, accessible language. Since the store is in Portuguese, all primary communication should be flawless in that language. Understand their needs and aspirations related to technology and convenience.
• •Maintain Enthusiasm for Innovation: Consistently highlight what's new, smart, and forward-thinking about your products and how they represent the next step in convenient living.
• •Be Solution-Oriented in All Communications: Whether it's product descriptions, customer service interactions, or social media posts, frame your brand as a provider of solutions that simplify tasks and enhance lifestyle.

Social Perception

The perception the brand aims to cultivate, based on its website, is that of a reliable source for innovative and helpful tech gadgets that genuinely improve daily life.

Copy Examples

• •Reclaim Your Time. Discover Effortless Cleaning with Our Smart Robot Vacuums.
• •Your Fresh Boost, Anywhere! Blend healthy smoothies on the go. Our Portable Blender makes vibrant living simple.
• •Innovation Alert! Discover New Tech to Simplify Your Everyday.
• •Escape the heat, no matter where you are. This compact powerhouse delivers instant cool, making your personal space a haven of comfort. Embrace smarter cooling.
• •Digital Center Loja: Passionate about tech that makes life easier and more enjoyable. Your source for innovative gadgets and smart solutions.