Brand Tone

Authoritative, Expert, Traditional, Heritage-Rich, Premium, Luxurious, Passionate, Dedicated, Trustworthy, and Reliable

Brand Values

• •Quality: Uncompromising commitment to the finest natural ingredients and formulations.
• •Tradition & Craftsmanship: Upholding traditional manufacturing practices while innovating.
• •Preservation & Longevity: Helping customers care for and extend the life of their valued leather goods.
• •Efficacy: Products that deliver visible, superior results in cleaning, conditioning, and protecting leather.
• •Natural Ingredients: Prioritizing natural waxes and oils, avoiding harmful silicones or resins.

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1920) and French origins to reinforce authority and tradition.
• •Highlight Natural, Quality Ingredients: Frequently mention the use of natural waxes (beeswax, carnauba) and oils, and the avoidance of harmful chemicals, to underscore the premium and caring nature of the products.
• •Focus on Benefits, Not Just Features: Explain how the products help preserve the beauty, health, and longevity of leather goods, connecting with the customer's desire to protect their investments.
• •Use sophisticated and elegant language to reflect the premium nature of the brand.
• •Incorporate testimonials or expert endorsements to build trust and credibility.

Social Perception

The Gold Standard, Investment-Worthy, and Professional Grade

Copy Examples

• •Saphir Médaille d'Or: The gold standard in leather care since 1920. Crafted in France with the finest natural ingredients.
• •Preserve the beauty of your leather goods with Saphir. Our unique formulations nourish and protect, ensuring lasting elegance.
• •For generations, Saphir has been the choice of discerning leather enthusiasts and professionals. Experience the difference.
• •Discover the art of leather care with Saphir. Our products are meticulously crafted to restore, protect, and enhance your prized possessions.
• •Invest in the longevity of your leather. Saphir's natural ingredients and time-tested formulas provide unparalleled protection and care.