Brand Tone

Authentic & Traditional, Quality-Focused, Direct & Informative, Customer-Centric (Implied), Vibrant & Appreciative

Brand Values

• •Craftsmanship
• •Authenticity
• •Quality
• •Heritage
• •Accessibility

Best Practices

• •Emphasize Heritage & Craftsmanship: Consistently use terms like 'hand-block printed,' 'Sanganeri,' 'Bagru,' 'traditional,' 'artisanal,' and 'handcrafted' in product descriptions, social media posts, and website copy to reinforce the brand's core identity.
• •Maintain a Warm and Authentic Voice: Communicate in a way that reflects a passion for the craft. Share stories behind the prints or the making process (if possible) to connect with customers on a deeper level. Avoid overly corporate or impersonal language.
• •Highlight Quality and Materials: Regularly mention the quality of fabrics (e.g., '100% pure cotton,' 'premium silk') and the durability of prints ('fast colours') to build trust and justify the value of the products.
• •Be Visually Consistent: Ensure that all imagery used across platforms reflects the vibrant, traditional, and high-quality nature of the products. Good lighting and clear depiction of prints are crucial.
• •Engage Directly and Personally: Continue leveraging direct communication channels like WhatsApp and Instagram DMs for orders and inquiries. Respond promptly and courteously, reinforcing the image of an accessible and customer-focused brand. When possible, use a friendly and slightly informal tone appropriate for these platforms, while still being professional.

Social Perception

A go-to source for authentic, traditional Indian hand-block printed fabrics and clothing. A brand that values and promotes local craftsmanship. Reliable in terms of product quality, as suggested by their 'Trusted Online Store' claim and mentions of quality materials. Direct and accessible for purchases, particularly through WhatsApp and social media, which might appeal to a segment comfortable with such transaction methods. Potentially a small to medium-sized enterprise, possibly family-run, given the direct communication style and focus on manufacturing.

Copy Examples

• •Drape Yourself in Heritage: Discover Sethani Craft's Authentic Hand-Block Sarees. Body: Each thread tells a story, each motif a tradition. Our Sanganeri and Bagru print sarees are crafted with passion, using 100% pure cotton for timeless elegance and comfort. Explore the collection today. #SethaniCraft #HandBlockPrint #TraditionalSaree #IndianTextile #MadeInIndia
• •From Jaipur, With Love & Craftsmanship: Your Perfect Cotton Suit Awaits. Body: Feel the touch of tradition with Sethani Craft's exquisite hand-block printed suit materials. Made with the finest cotton and vibrant, fast colours, these sets are a celebration of Indian artistry. WhatsApp us to order your piece of heritage! #HandmadeWithLove #CottonSuit #JaipurPrints #EthnicWear #ShopSmall
• •Transform Your Home with Timeless Beauty: Sethani Craft Home Linens. Body: Add a touch of Rajasthani charm to your living spaces with our stunning collection of hand-block printed bedsheets, dohars, and table runners. Crafted for quality, designed to delight. #HomeDecor #IndianHandicrafts #BlockPrint #TextileArt #SethaniHome
• •New Arrivals! Freshly Block-Printed Just For You. Body: Be the first to explore our latest collection of vibrant Kaftans and Kurtis, featuring unique Sanganeri designs. As a trusted manufacturer since 2014, we bring you quality and tradition, direct from Jaipur. Limited stock – DM us to make it yours! #NewCollection #SanganeriPrint #JaipurFashion #EthnicChic #SupportArtisans
• •The Art of Hand-Block Printing: More Than Just Fabric, It's a Legacy. Body: At Sethani Craft, we're proud to be manufacturers of traditional hand-block printed textiles. Each piece is a testament to the skill of our artisans and the rich heritage of Indian crafts. Choose authentic. Choose quality. Choose Sethani. #Artisanal #IndianCraft #TextileHeritage #EthicalFashion #BehindTheBrand