Brand Tone

friendly, witty, creative, and slightly irreverent

Brand Values

• •Creativity and Originality
• •Customer Happiness & Satisfaction
• •Quality Craftsmanship
• •Self-Expression and Individuality
• •Eco-Consciousness (emerging)
• •Inclusivity

Best Practices

• •Embrace the Wit: Don't be afraid to inject humor, clever wordplay, and a touch of lighthearted sarcasm where appropriate. This is a key differentiator.
• •Keep it Friendly and Approachable: Even with the wit, ensure the underlying tone is welcoming and positive. Customer interactions should always be helpful and kind, as demonstrated by their Etsy service.
• •Highlight Uniqueness and Quality: Continuously emphasize what makes the products special – the blend of cultural influences, the originality of designs, and the quality of materials.
• •Speak to Self-Expression: Frame products as tools for customers to express their personality, interests, and sense of humor. Use language that empowers individuality.
• •Be Authentic and Relatable: Share glimpses of the passion behind the brand (as hinted in some TikToks). Connect with the audience on a human level, acknowledging shared interests (like French culture or a love for dogs, as per the Instagram bio).

Social Perception

Customers (based on Etsy reviews for ByPrintMeHappy): Customers perceive the brand (or its very similar precursor) as reliable, with high-quality, unique products, and exceptional, responsive customer service. They appreciate the personalization options and the speed of delivery. The products are often seen as great gifts. General Public/Online Observers: The brand presents itself as a niche business with a distinct personality that combines cultural appreciation with humor and a modern aesthetic. Their social media presence aims to be engaging and relatable. The Shopify store data indicates a launch around October 2023, positioning it as a relatively new entrant under this specific storefront.

Copy Examples

• •For a new mug design: Your mornings called, they're bored. Inject some personality (and caffeine) with our new [Pattern/Quote] mug. Warning: may cause spontaneous smiles and excellent taste. #PrintMeHappiness #MorningWit
• •Instagram post showcasing a custom t-shirt: You're one-of-a-kind, your wardrobe should be too. ✨ We loved bringing [Customer Name]'s vision to life on this tee! Got a brilliant idea? Slide into our DMs – let's make some happiness wearable. #CustomStyle #WearYourStory #EcoSarcasm
• •Facebook ad targeting cultural enthusiasts: Fluent in French chic and Japanese cool? Or just appreciate a darn good design with a side of sass? Our latest collection speaks your language. Explore unique, quality prints that get you. Link in bio to be delighted. #CultureTrip #ArtYouCanWear #PrintMeHappiness
• •TikTok video idea - quick cuts of different quirky products: Life's too short for boring stuff. Level up your everyday with a dose of PrintMeHappiness. Which one's your vibe? 😉 #QuirkyFinds #HappyThings #PersonalityPrints
• •Email to subscribers about an eco-friendly product: Look good, feel good, do good. Our new [Eco-Friendly Product] isn't just stylishly sarcastic, it's also kind to the planet. 🌍 Because making a statement shouldn't cost the Earth. Shop the green scene! #SustainableStyle #EcoChic #PrintMeHappiness