Brand Tone

Personal & Passionate, Elegant & Sensual, Empathetic & Inclusive, Artisanal & High-Quality

Brand Values

• •Individuality & Self-Love
• •Comfort & Fit
• •Quality Craftsmanship
• •Elegance & Sensuality
• •Customer-Centricity

Best Practices

• •Embrace the Founder's Voice: Continue to weave Alina Lisovska's personal story and passion into the narrative. Use "I" and "my" where appropriate on platforms like the "About Us" page or in personal blog-style posts to maintain authenticity.
• •Focus on "Unique" and "Custom": Consistently highlight the bespoke nature of the lingerie. Emphasize how each piece is made with individual needs and shapes in mind, reinforcing the value of custom tailoring.
• •Use Evocative, Sensory Language: Employ words that appeal to touch (silk, lace, soft, caress), sight (elegant, exquisite, vibrant), and emotion (love, celebrate, empower, confidence) to convey luxury and sensuality.
• •Maintain a Tone of Empowerment and Inclusivity: Frame the lingerie not just as garments, but as tools for self-expression and body positivity. Speak directly to the desire for comfort and a perfect fit for all body types.
• •Be Consistent Across Platforms: While the style might adapt slightly (e.g., more visual on Instagram, more detailed on the website), the core tone – personal, elegant, quality-focused, and empowering – should remain consistent across the website, social media, Etsy, and any customer communications.

Social Perception

Emerging Artisan Brand, Positive (based on limited data), Niche Appeal

Copy Examples

• •Lisovska Lingerie: Where Your Unique Form is an Art, Adorned with Grace.
• •Each stitch, a whisper of devotion. Each piece, a celebration of you. Discover the embrace of handcrafted lingerie, tailored to your story. ✨ #LisovskaLingerie #HandmadeLuxury #BodyLove
• •Feel the caress of the finest French lace and the perfect fit designed just for you. Our 'Selene' set isn't just lingerie; it's a second skin, empowering your every move with comfort and elegance.
• •Born from a dream of perfect comfort and timeless elegance. Alina Lisovska pours her heart into every design, ensuring your lingerie feels as exquisite as it looks. Because every woman deserves to feel cherished.
• •A Love Letter to Your Silhouette | New Arrivals from Lisovska Lingerie