Brand Tone

Promotional & Urgent, while needing to ensure Trust and Transparency

Brand Values

• •Affordability/Value
• •Accessibility
• •Authenticity (to be reinforced)
• •Trustworthiness
• •Transparency

Best Practices

• •Address authenticity concerns proactively by providing clear information about the sourcing and quality assurance processes.
• •Emphasize secure payment options and transparent return/exchange policies to build trust with customers.
• •Incorporate user-generated content (reviews, testimonials) to showcase positive experiences and social proof (if available and legitimate).
• •Use relevant local hashtags and language nuances to connect with the target audience in Mexico.
• •Highlight the value proposition of affordable luxury without compromising on quality or customer satisfaction.

Social Perception

A brand offering affordable Pandora jewelry, but with a need to build trust and address potential skepticism regarding authenticity due to deep discounts.

Copy Examples

• •¡Liquidación Pandora! Hasta 70% de descuento. Oferta por tiempo limitado. ¡Compra ahora y ahorra!
• •Pandora Outlet: Joyería auténtica a precios increíbles. Meses sin intereses y envío rápido.
• •¿Buscas el regalo perfecto? Anillos y charms Pandora con descuentos de locura. ¡No te lo pierdas!
• •Autenticidad garantizada: Joyería Pandora original con hasta 70% de descuento. ¡Aprovecha!
• •¡Tu Pandora soñado al mejor precio! Descubre nuestra colección outlet y ahorra hasta un 70%.