Brand Tone

modern, practical, trendy, and solution-oriented, with a friendly and approachable voice

Brand Values

• •Trendiness: Offering current, popular items (e.g., crystal hair remover, pore vacuum).
• •Practicality/Problem-solving: Products address everyday needs or beauty concerns (e.g., non-slip slippers, mess-free nail clippers).
• •Accessibility: A wide variety of unrelated products suggests an aim to be a one-stop-shop for various needs.
• •Modernity: Focus on gadgets and current beauty/fashion items.

Best Practices

• •Define Your Core Audience & Their Language: Understand who you're primarily selling to. The TikTok audience responds well to informal, emoji-filled, and direct language. If this is the target, maintain this across platforms where appropriate.
• •Focus on Benefits & Solutions: Clearly communicate how your products make the customer's life easier, better, or more enjoyable. Use active voice and compelling verbs.
• •Stay Current with Trends (If Applicable to Products): If selling trending items, your copy should reflect that by using current slang (appropriately), relevant hashtags, and acknowledging what's popular.
• •Maintain Visual and Textual Cohesion: Ensure the tone of your copy matches your website's visual design and social media aesthetics. A modern, trendy product range should have copy that feels equally fresh and current.
• •Develop a "Voice Guide": Create a simple document outlining key brand voice characteristics (e.g., "friendly, not formal," "uses emojis," "benefit-focused," "clear and concise") to ensure anyone writing copy understands and applies the desired tone. Re-evaluate if the "heritage" aspect is truly central to the brand's current direction or if it should be downplayed in favor of the general e-commerce/trending items angle.

Social Perception

aims to be perceived as current and accessible by that platform's user base

Copy Examples

• •Tired of nicks and waxing appointments? ✨ Get effortlessly smooth skin in minutes with our viral Crystal Hair Remover! Gentle, reusable, and totally pain-free. #SmoothSkinSecrets #HairRemovalHack #KhorasanFinds
• •Unmask your best skin! 🤫 Our Pore Vacuum Cleaner is your secret weapon against stubborn blackheads and impurities. Deep cleans for a radiant glow. Ready for your close-up? #ClearSkinJourney #PorePerfection #BeautyTech #KhorasanStore
• •🔥 Hot new arrivals just landed at Khorasan Store! From the latest beauty gadgets to must-have lifestyle essentials, we've got what everyone's talking about. Shop the trends before they're gone! #TrendingNow #MustHaveItems #ShopKhorasan #GadgetGoals
• •Step into ultimate comfort! ☁️ Our cozy, non-slip cotton slippers are perfect for those chill days at home. Warm, safe, and stylish for the whole family. Your feet will thank you! #CozyVibes #HomeComforts #SlipperSeason #KhorasanHome
• •Your everyday, elevated. Khorasan Store brings you a curated collection of innovative beauty tools, smart gadgets, and the latest lifestyle trends. Quality finds, delivered to your door. Discover your new favorite today! #KhorasanStore #ShopSmart #DailyEssentials #LifeMadeEasy