Brand Tone

Elegant, Sophisticated, Spiritual, Serene, Artistic, and Cultured

Brand Values

• •Artistic Integrity
• •Cultural Appreciation
• •Exclusivity & Luxury
• •Personalization & Well-being

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, serene, respectful, artistic), and the do's and don'ts for language. This should be shared with anyone creating content.
• •Emphasize Sensory and Emotive Language: Use words that evoke feelings of luxury, peace, beauty, and cultural richness. For example, instead of "nice art," use "exquisite pieces that radiate tranquility."
• •Maintain Cultural Sensitivity and Authenticity: When referencing Japanese culture or Kanji, ensure accuracy and respect. Highlight the craftsmanship and traditional significance where appropriate.
• •Consistency Across All Touchpoints: Ensure the elegant, spiritual, and artistic tone is reflected not just in product descriptions but also in any (future) emails, social media, "About Us" sections, and customer service interactions.
• •Focus on Benefits Beyond the Visual: While the art is visual, emphasize the healing and energy, the luxurious ambience, and the connection to Japanese culture as key benefits for the customer. Tell stories about the meaning behind Kanji characters or the artists, if possible, to deepen the connection.

Social Perception

Purveyor of luxurious, healing, and culturally rich Japanese art.

Copy Examples

• •Le Mari Correct: Where Ancient Kanji Meets Contemporary Elegance. Discover a curated collection of avant-garde Kanji art, meticulously crafted to infuse your space with the profound healing energy and timeless beauty of Japan. Elevate your interiors with art that speaks to the soul.
• •Experience [Specific Artwork Name] – A masterpiece of calligraphy that embodies [specific concept, e.g., 'Serenity' or 'Strength']. Each stroke by our artists brings a luxurious and contemplative ambience to your personal sanctuary.
• •At Le Mari Correct, we believe art is a conduit for energy. Our passion lies in sourcing and creating Kanji art that not only adorns your walls but also enriches your life with the spiritual depth of Japanese tradition.
• •Unlock a world of luxurious tranquility. Request access to our private gallery and let Le Mari Correct guide you to the perfect Kanji art piece that resonates with your spirit and transforms your environment.
• •The essence of Japan, captured in a single character. Our Kanji art is more than decoration; it's a dialogue with history, a path to inner peace, and a statement of sophisticated taste. Find your connection with Le Mari Correct.