Brand Tone

Motivational, Knowledgeable, and Community-Oriented.

Brand Values

• •Quality
• •Efficacy & Results
• •Expertise & Guidance
• •Community
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., motivational, knowledgeable, energetic, community-focused), including acceptable and unacceptable words/phrases. Share this with anyone creating content.
• •Focus on "You" and "We": Use "you" to speak directly to the customer and their goals. Use "we" to foster a sense of community and shared purpose, reinforcing that Performance Supps is a partner in their journey.
• •Educate, Don't Just Sell: While the goal is to sell products, frame copy around providing value and knowledge. Explain the "why" behind a supplement, not just the "what." This builds trust and authority.
• •Incorporate User-Generated Content and Testimonials: Sharing real stories and feedback from customers naturally reinforces the community aspect and provides authentic social proof that aligns with a supportive tone.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and even in-store signage (if applicable) is harmonious. Regular audits of content can help maintain this consistency.

Social Perception

Performance Supps is generally perceived positively by its customers, particularly within its local Arizona market as a trusted source that is supportive, with a wide selection and is a community hub (Local).

Copy Examples

• •Ready to crush your next session? 🔥 Our [Pre-Workout Name] isn't just about energy; it's about unlocking that next level of focus and endurance. Packed with scientifically-backed ingredients to help you push past your limits. Got questions on what fuels you best? Drop a comment or DM us – we're here to help you perform! #PerformanceSupps #FuelYourFire #PreWorkoutPower #FitnessGoals #ExpertAdvice
• •More than just supplements, we're your partners in performance. At Performance Supps, we believe in quality products, expert advice, and a community that lifts you up. Whether you're just starting or you're a seasoned pro, find everything you need to achieve your health and fitness milestones. Visit us in-store (AZ locations!) or online. Let's get stronger, together! #PerformanceSuppsAZ #CommunityStrong #FitnessJourney #SupplementStore #AchieveMore
• •Elevate Your Performance. Expertly Curated Supplements. Real Results.
• •Struggling with recovery? Proper post-workout nutrition is key! Our [Protein Powder Name] delivers high-quality protein to rebuild and repair, so you can come back stronger. Tip: Mix it with almond milk and a banana for a delicious recovery shake! Our team is always ready to share more tips – that’s what our community is for! #RecoveryRedefined #ProteinPacked #PerformanceTips #FitFam
• •(Image: A friendly-looking staff member or a graphic with "Ask Us Anything!") Text: Got supplement questions? 🤔 From protein to BCAAs, our experts are here to clear things up! Drop your Qs in the box below and let our Performance Supps crew guide you! 👇 #AskAnExpert #SupplementKnowledge #PerformanceCommunity #QandA