Brand Tone

Friendly, Approachable, Positive & Energetic

Brand Values

• •Style & Fashion-consciousness
• •Quality & Comfort
• •Customer Experience & Trust
• •Accessibility
• •Confidence

Best Practices

• •Document 3-5 core tone words (e.g., Youthful, Friendly, Confident, Stylish, Positive) and provide examples of "do's and don'ts" for how these translate into written communication.
• •Incorporate current slang or expressions relevant to your target audience (if appropriate for the brand), but avoid trying too hard or sounding inauthentic.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video script, or a customer service email, the underlying brand tone should be recognizable.
• •Tailor your language to resonate with your target audience.
• •Create a Brand Voice Chart/Guidelines.

Social Perception

Current, relatable, and in touch with younger consumer bases

Copy Examples

• •New arrivals are here! Check out the freshest styles to upgrade your wardrobe.
• •Feeling good in our new collection! ✨ What's your favorite piece?
• •Confidence starts with what you wear. Discover your perfect fit today!
• •Your style journey starts here. Explore our curated selection and find pieces that speak to you.
• •Step into style with our latest footwear collection. Comfort and fashion, all in one place!