Brand Tone

Youthful, Trendy, Playful, Humorous, Approachable, Relatable, Feminine & Empowering (with a soft edge)

Brand Values

• •Individuality & Self-Expression
• •Femininity
• •Style & Trend Awareness
• •Quality & Care
• •Relatability/Connection

Best Practices

• •Always write as if you're talking to a friend within your target demographic – youthful, trendy, a bit sassy, but ultimately approachable and positive. Use their slang and cultural references authentically.
• •Don't be afraid to incorporate humor, wit, and a bit of lighthearted irreverence in product names, descriptions, and social media captions. Keep it fun and engaging.
• •Continuously reinforce the message that the brand is for "everyone in between," celebrating unique styles and personalities. Use inclusive language.
• •While nodding to trends (Y2K, coquette), ensure the core brand voice – feminine, individualistic, stylish – remains consistent. Avoid chasing fleeting micro-trends that don't align.
• •Ensure the tone of the copy matches the visual aesthetic of the products and branding. If the clothes are cute and playful, the language should be too. Maintain this consistency across all platforms (website, Instagram, Pinterest, Etsy, TikTok).

Social Perception

Positive (among target customers), Trendy & Niche, Name Recognition (Potentially Confusing)

Copy Examples

• •Instagram Post Caption (showcasing "Hot Girls Love Horror Movies Baby Tee"): "Spooky season is a state of mind 👻🔪 Our 'Hot Girls Love Horror Movies' tee is for all our final girls out there. Who's your fave scream queen? #horrorlover #babytee #y2kfashion #thepeoplesprincess"
• •Website Product Description (for a new coquette-style top): "Serving major doll vibes in our new [Product Name] top! 🎀 Soft, sweet, and just a little bit sassy – basically you in a baby tee. Perfect for living your best coquette dream. #coquetteaesthetic #girlystyle #newarrival #shopthelook"
• •Email Subject Line (for a sale): "Ur closet called, it needs these 👑✨ Tees fit for *The People's Princess* (aka YOU!) are on sale!"
• •Pinterest Pin Description (for "America's Sweetheart Baby Tee"): "Channel your inner sweetheart (with a hint of cool) 😉 Our 'America's Sweetheart Baby Tee' is a whole mood. Link in bio to make it yours! #americansweetheart #graphictee #trendytees #outfitinspo"
• •TikTok Video Concept Intro (Mandy holding up a "Disappoint Someone Else Baby Tee"): "Friendly reminder from your fave princess: It's okay to disappoint someone else today. 😉 Live your life, wear the cute tee. Link in bio! #selflove #funnytees #peoplesprincess #ootd"