Brand Tone

Creative & Artistic, Nature-Inspired & Whimsical, Personal & Passionate, Joyful & Uplifting, Community-Oriented & Giving Back, Timeless & Vintage-Inspired

Brand Values

• •Artistic Expression & Creativity
• •Love of Nature & Conservation
• •Quality & Craftsmanship
• •Storytelling & Symbolism
• •Connection & Joy
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document key elements of the Shinaut Designs tone (e.g., whimsical, nature-inspired, personal, joyful, artistic, timeless). Include preferred vocabulary (e.g., "ethereal," "magic," "wonder," "handcrafted," "vintage-inspired") and words to avoid. This ensures anyone writing copy understands the desired voice.
• •Emphasize Storytelling: Weave the brand's origin, Kylie's passion, and the inspiration behind the designs into the copy. Focus on the "why" behind each product, connecting with customers on an emotional level by highlighting the story, the artistry, or the connection to nature.
• •Use Nature-Centric and Evocative Language: Consistently incorporate words and phrases that evoke the natural world, art nouveau, and a sense of timelessness and wonder, as highlighted in the "About Us" section. Use sensory language to help customers imagine the beauty and feel of the products.
• •Maintain a Personal and Approachable Connection: Even as the brand grows, retain the personal touch that comes from its artist-led roots. Address the audience directly (e.g., "you," "your journey"), share behind-the-scenes glimpses (if appropriate), and maintain the friendly, passionate tone evident in existing communications.
• •Highlight Values Consistently: Subtly and authentically weave brand values like creativity, love of nature, craftsmanship, and giving back into product descriptions, social media posts, and email marketing. For instance, remind customers that their purchase contributes to conservation efforts. This reinforces the brand's identity and resonates with like-minded consumers.

Social Perception

Positive & Appreciative, Engaged (Niche Community), Seen as an Artist-Led Small Business, Eco-Conscious (Potentially)

Copy Examples

• •Product Description (Art Print): Invite the timeless allure of the wild into your home. Our 'Whispering Woods' art print, meticulously hand-drawn by Kylie Shinaut, captures the ethereal beauty of ancient forests and the gentle creatures within. Each delicate line and soft, muted tone is a whisper from nature, designed to bring a touch of magic and serenity to your everyday.
• •Social Media Post (Instagram - New Product Launch): ✨ Just Bloomed! ✨ Explore our latest collection of nature-inspired stationery, where every design tells a story. From the intricate dance of hummingbirds to the silent wisdom of the stars, find a piece that speaks to your soul. Which new illustration calls to you? Share your favorites below! #ShinautDesigns #NatureArt #VintageInspired #HandcraftedMagic #NewRelease
• •Email Newsletter Snippet (Promoting Coloring Book): Unleash your inner artist and reconnect with the quiet elegance of the natural world. Our 'Patterns of Nature' coloring book is more than just pages to fill; it's an invitation to a journey of creativity and mindfulness. With designs inspired by the intricate beauty all around us, find joy and tranquility in every stroke. Plus, feel good knowing a portion of your purchase helps protect the wild places we all love. Grab your copy and let the colors flow! 🎨
• •"About Us" Page Excerpt: At Shinaut Designs, we believe art is a conversation with the universe. Founded from a deep love for storytelling and the quiet magic of the natural world, each of our vintage-inspired illustrations is a doorway to wonder. We pour our passion into every hand-drawn line, hoping to bring not just beauty, but a sense of connection and joy into your life. Join our journey, and let's cherish the art of nature together.
• •Facebook Ad Copy (Targeting Craft Lovers): Tired of mass-produced? Embrace the charm of handcrafted. Shinaut Designs offers unique, nature-inspired art prints, stationery, and gifts that tell a story. Perfect for adding a personal, whimsical touch to your space or gifting something truly special. Discover art that feels both familiar and otherworldly. Shop now and support an artist-led small business dedicated to creativity and conservation! #HandmadeWithLove #ShinautDesigns #ArtForYourSoul