Brand Tone

Friendly and Approachable, Informative and Expert, Customer-Focused, Enthusiastic and Playful, Responsible and Trustworthy

Brand Values

• •Health and Wellness
• •Safety and Responsibility
• •Sustainability
• •Integrity and Transparency
• •Customer Focus
• •Quality and Innovation
• •Convenience

Best Practices

• •Embrace "Friendly Expertise": Combine a welcoming, approachable tone with clear, accurate, and informative language about the products and their responsible use. Avoid overly technical jargon unless clearly explained.
• •Prioritize Customer Well-being (and Say It): Consistently weave in the values of health, wellness, safety, and responsibility into messaging. This reinforces trust and aligns with their mission.
• •Maintain a "Pouch-itive" (but Responsible) Vibe: While the product is for adult nicotine users seeking alternatives, a touch of the brand's "pouch-tastic" enthusiasm can make the content more engaging. However, always balance this with the serious nature of nicotine products and responsible use messaging.
• •Be Transparent and Honest: Clearly communicate product information, benefits, limitations (as stated in their values), and the company's commitment to ethical standards. This builds credibility.
• •Consistency Across All Channels: Ensure the tone of voice is consistent across the website, social media, email marketing, and any customer service interactions. Develop clear brand voice guidelines for anyone creating content.

Social Perception

Positive Customer Experiences, Trustworthy Retailer, Helpful and Supportive, Good Value

Copy Examples

• •Headline: "Your Journey to a Smoke-Free Lifestyle Starts Here. Explore Our 'Pouch-Tastic' Range!" Body: "At Two Wombats, we're more than just a nicotine pouch store. We're your friendly guides to a world of flavour and satisfaction, offering a wide selection of top-quality pouches. Responsibly sourced and delivered fast. Find your perfect pouch today!"
• •Social Media Post (Instagram/Twitter): "Wave goodbye to smoke, hello to flavour! 👋 Our expertly curated nicotine pouches are here to make your switch smoother and tastier. Got questions? Our friendly Wombat team is always here to help! #TwoWombats #NicotinePouches #SmokeFree #FlavourJourney #ResponsibleChoice"
• •Product Description Snippet: "Discover [Product Name] – a burst of [flavour description] in a discreet, high-quality pouch. Crafted for your enjoyment and aligned with our commitment to health and wellness. We believe in transparency, so you know exactly what you're getting. Make an informed choice with Two Wombats."
• •Email Subject Line: "Awesome Flavours, Expert Advice, and a Healthier You! That's the Two Wombats Way." Email Body Snippet: "Hey [Customer Name], at Two Wombats, your well-being is our priority. That's why we offer a fantastic range of nicotine pouches designed to help you move away from cigarettes, backed by our expert knowledge and commitment to responsible practices. Explore our latest arrivals and find your new favourite today!"
• •Website Banner: "Quality Pouches. Honest Prices. Your Trusted Partner for a Smoke-Free Future. We're Two Wombats – leading the way in responsible nicotine alternatives with a smile!"