Brand Tone

Aspirational, confident, accessible, and subtly Indian-focused.

Brand Values

• •Confidence
• •Aspiration
• •Accessibility
• •Indian Focus
• •Style Enhancement

Best Practices

• •Always revisit the core "Look like a Trillion Dollars" promise.
• •Ensure copy, whether for product descriptions or social media, ties back to the feeling of confidence, aspiration, and enhanced appearance the brand promises, while balancing it with accessibility.
• •Engage with an Indian focus.
• •Continue to highlight "PAN India" shipping and "COD Available" where relevant.
• •Use culturally resonant cues subtly if applicable, reinforcing that the brand understands and caters to the Indian market.

Social Perception

A brand that offers accessible aspiration, helping customers feel confident and stylish while understanding the Indian market nuances.

Copy Examples

• •"Look like a Trillion Dollars" - Own your confidence today!
• •Free shipping PAN India! Get the look you deserve.
• •COD Available. Shop now and pay later.
• •Elevate your style with our curated collection.
• •Experience the confidence of a trillion-dollar look.