Brand Tone

Elegant & Sophisticated, Artisanal & Appreciative, Heritage-Driven & Timeless, Exclusive & Luxurious, Descriptive & Evocative

Brand Values

• •Craftsmanship: The core value is the commitment to meticulous, traditional handcrafting techniques.
• •Quality: Using the finest materials, from a proprietary porcelain blend to custom-made shades, ensuring longevity and beauty.
• •Heritage: Proudly continuing a legacy of design and production that dates back to 1955.
• •Artistry & Design Excellence: Each piece is considered a work of art, with a focus on unique glazes, elegant forms, and timeless aesthetic appeal.
• •Exclusivity & Bespoke Service: Offering custom options and pieces that are not mass-produced, providing a unique product for discerning clients.
• •Timelessness: Creating designs that transcend trends and become heirlooms.

Best Practices

• •Embrace Elegant Language: Always use sophisticated, articulate, and descriptive language. Avoid slang, overly casual terms, or abrupt phrasing. Focus on evocative words that reflect the quality and artistry of the products.
• •Highlight Craftsmanship and Heritage: Consistently weave in the themes of artisanal skill, the handmade process, and the brand's rich history. This reinforces the value and uniqueness of the lamps.
• •Maintain Visual & Verbal Harmony: Ensure that the tone of the copy always aligns with the high-quality, elegant visuals used. The words should complement the luxurious aesthetic presented in images and videos.
• •Speak to a Discerning Audience: Tailor the messaging to individuals who appreciate quality, artistry, and exclusivity. Address their desire for unique, timeless pieces that enhance their environments.
• •Be Authentic and Passionate: Let the genuine passion for design, materials, and the crafting process shine through in the copy. Authenticity builds trust and resonates with an audience that values genuine artistry over mass production.

Social Perception

Lawrence & Scott is perceived as a prestigious, high-end brand specializing in exquisite, handcrafted lighting. It is highly regarded within the interior design community and by customers who appreciate fine craftsmanship and unique design. The brand is associated with luxury, quality, and artistry. Customers and admirers see their products as investment pieces that add significant aesthetic value to a space. There is a strong appreciation for the brand's heritage and the story behind its creations.

Copy Examples

• •Eliciting a gentle radiance, the [Lamp Name] table lamp becomes more than just a source of light; it's a testament to decades of artisanal heritage. Hand-thrown porcelain, dressed in our signature [Glaze Name] glaze, offers a quiet statement of timeless elegance. Discover the art of illumination. #LawrenceAndScott #HandcraftedLuxury #BespokeLighting #InteriorMasterpiece #SeattleCraftsmanship
• •Each Lawrence & Scott lamp is born from a legacy of meticulous craftsmanship. Our artisans in Seattle pour their expertise into every curve of hand-thrown porcelain and every precisely mixed glaze, ensuring your piece is not merely a lamp, but an heirloom in the making. Experience the enduring beauty of bespoke illumination.
• •Define your next project with the unparalleled artistry of Lawrence & Scott. Since 1955, we've handcrafted bespoke porcelain lamps that bring a unique touch of heritage and sophisticated design to the most distinguished spaces. Partner with us to create luminous focal points that speak volumes. Explore our trade program. [Link] #LawrenceAndScott #LuxuryLighting #InteriorDesignTrade #BespokeDesign #ArtisanalLamps
• •Introducing the 'Aura Collection' by Lawrence & Scott – where timeless technique meets contemporary vision. Handcrafted porcelain bases shimmer with new, exclusive glazes, each designed to cast an ethereal glow. Pin this to your 'Luxury Interiors' board for inspiration. #LawrenceAndScott #NewCollection #PorcelainLamps #ArtisanLighting #LuxuryDecor #Handmade
• •More than just light, we craft legacies. For over 65 years, Lawrence & Scott has remained dedicated to the art of handmade porcelain lighting. Each lamp tells a story of passion, precision, and the enduring pursuit of beauty. Revisit our heritage and see what makes each piece a timeless treasure. [Link to 'Our Story']