Brand Tone

Artisanal & Passionate, Sustainable & Conscious, Personal & Collaborative, Warm & Inviting, Knowledgeable & Creative

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Uniqueness & Bespoke Design
• •Customer Focus & Service
• •British Made

Best Practices

• •Emphasize Storytelling: Share the origin of the reclaimed materials, the inspiration behind a design, or the collaborative process with a client. This reinforces the artisanal and personal values.
• •Use Sensory Language: Describe the texture of the wood, the warmth of the light, and the ambiance created by the pieces to evoke the "hygge" and inviting feel.
• •Highlight Sustainability Authentically: Go beyond just mentioning "eco-friendly." Explain *how* the brand is sustainable (e.g., "wind-fallen branches," "reclaimed timber," "energy-efficient bulbs").
• •Maintain a Collaborative and Approachable Voice: Use inclusive language ("we," "let's create together") and invite engagement, reflecting their bespoke design process and customer focus.
• •Showcase Expertise with Passion: Confidently explain the craftsmanship and design process, letting the passion for their work shine through, reinforcing their artisanal and knowledgeable image.

Social Perception

Customers perceive MooBoo Home as a provider of high-quality, unique, and beautifully crafted items. They are seen as trustworthy and communicative, with excellent customer service. The commitment to sustainability and bespoke design is highly valued by their clientele. The brand is associated with artisans (Nic and Andy) who are passionate about their work and dedicated to their customers.

Copy Examples

• •Illuminate your story. Our handcrafted lighting, born from reclaimed Devon timber, brings more than just light – it brings a piece of nature's soul into your home. Let's design your unique glow. #MooBooHome #SustainableLight #ArtisanMade
• •From fallen branch to breathtaking chandelier. At MooBoo Home, we see the beauty in the overlooked, transforming reclaimed materials into bespoke treasures that warm your space and speak to your style. Discover conscious luxury. #HandcraftedLighting #ReclaimedWood #DevonDesigns
• •Your vision, our craft. Dream of a truly unique lighting feature? We work with you every step of the way, from selecting the perfect piece of reclaimed timber to the final, artisan touch. Let's create something extraordinary together. #BespokeLighting #MooBooBespoke #LightingDesign
• •More than just a light, it's a MooBoo Home original. Handcrafted with passion in our Devon studio, each piece tells a tale of sustainability and timeless design. Bring award-winning, eco-conscious style to your home. #MadeInDevon #SustainableLiving #UniqueHomeDecor
• •Feel the warmth of handcrafted elegance. Our bespoke wooden beam lights and rustic chandeliers don't just light up a room; they create an atmosphere. Crafted sustainably, designed for you. What will we create for your home? #RusticCharm #ModernFunctionality #MooBooHome