Brand Tone

Supportive and Empathetic, Informative and Evidence-Based, Encouraging and Motivational, Modern and Health-Conscious

Brand Values

• •Well-being: Prioritizing mental and physical health through improved sleep.
• •Empowerment: Providing tools and knowledge for individuals to take control of their own sleep habits.
• •Evidence-Based Solutions: Valuing scientifically supported methods for sleep improvement.
• •Simplicity and Practicality: Offering a straightforward and easy-to-use tool (a physical journal).
• •Health and Vitality: Connecting good sleep with overall energy, cognitive function, and performance.

Best Practices

• •Back claims with credibility: Reference sleep science, expert opinions, or the evidence-based nature of the journal's structure.
• •Focus on Benefits and Transformation: Highlight not just the features of the journal, but the positive outcomes of better sleep – more energy, improved mood, better health, and enhanced daily performance.
• •Use Clear, Encouraging, and Action-Oriented Language: Make the copy easy to understand and motivate the user to take the next step (e.g., "Unlock," "Discover," "Start your journey").
• •Emphasize the 'evidence-based' nature of the journal and its tools, such as the Insomnia Severity Index and the National Institute of Health's Sleep Diary.
• •Maintain a tone that is both supportive and informative, acknowledging the challenges of sleep while providing practical solutions.

Social Perception

The general perception of sleep mastery and sleep improvement tools is positive, with a growing public interest in sleep health. Building trust by associating with recognized figures and emphasizing an evidence-based approach.

Copy Examples

• •Take the first step towards reclaiming your energy and well-being. #SleepMastery #BetterSleep #UKHealth
• •Feel the difference that truly restorative sleep can make.
• •Grounded in sleep science, it empowers you to identify obstacles and implement positive changes for a healthier, more energized life.
• •Start Your Sleep Mastery Journey Today.
• •Order your Sleep Mastery Journal now for free next day shipping!