Brand Tone

Elegant & Sophisticated, Inspirational & Aspirational, Helpful & Informative, Approachable & Customer-focused

Brand Values

• •Quality Design
• •Customer Satisfaction
• •Style & Ambiance
• •Inspiration
• •Trustworthiness

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., sophisticated yet approachable, inspirational, helpful), including a list of 'do' and 'don't' words or phrases. Share this with anyone creating content.
• •Focus on 'You' and 'Your Space': Frame copy around the customer and their aspirations for their home. Use language that helps them envision the products in their own environment (e.g., 'Imagine your dining room bathed in the soft light of...').
• •Highlight Solutions and Ambiance: Instead of just listing features, explain the benefits in terms of atmosphere, style, and how the product solves a customer's need (e.g., 'Create a cozy reading nook,' 'Add a statement piece to your entryway').
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the visual style of the website and social media. Elegant visuals should be paired with refined, evocative language.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, ads, emails, social media) to ensure it consistently reflects the desired brand tone and values. Adapt as the brand evolves or based on customer feedback.

Social Perception

Customers who are aware of the brand likely perceive Lumeas Paris as a provider of stylish, modern lighting and home decor items. They are seen as an option for those looking to find contemporary pieces that can elevate an interior's aesthetic. Positive perceptions generally revolve around the design and visual appeal of the products. Negative perceptions, when they arise, tend to be related to e-commerce logistics (shipping, returns) or occasional product issues, which is not uncommon for online retailers. The brand's responsiveness to these issues influences ongoing perception. The social media presence, particularly on Instagram, helps cultivate an image of a trendy and design-conscious brand.

Copy Examples

• •Illuminate your evenings with elegance. Our new 'Aura' pendant lamp blends minimalist design with a warm glow, transforming any room into a sanctuary of style. Discover the collection. #LumeasParis #ElegantLighting #InteriorDesign #HomeSanctuary
• •Curated for You: Timeless Designs to Brighten Your Home | Lumeas Paris
• •Introducing the Solstice Collection: Where Modern Artistry Meets Radiant Light. Explore pieces designed to inspire.
• •Choosing the perfect lighting can feel like an art form. At Lumeas Paris, we believe it’s about more than just brightness; it’s about crafting an atmosphere. Let’s explore how to select luminaires that truly reflect your personal style and elevate your space.
• •At Lumeas Paris, we're passionate about the transformative power of light and design. We meticulously curate and craft lighting and decor that bring sophistication, warmth, and a touch of Parisian elegance to contemporary homes. Our commitment is to quality, style, and helping you create spaces you truly love.