Brand Tone

Inspirational and supportive, focusing on new beginnings and personal growth.

Brand Values

• •New beginnings
• •Personal growth
• •Support
• •Inspiration
• •Organization

Best Practices

• •Include 'do's and don'ts' for language and style.
• •Be open to refining the tone of voice while staying true to core values as the brand grows or the audience evolves.
• •Establish a style guide that includes vocabulary, grammar, and punctuation rules.
• •Create a brand voice chart to define the brand's personality traits.
• •Ensure all copywriters and content creators are trained on the brand's tone and style guidelines.

Social Perception

Perceived as a supportive and motivational brand that accompanies users through significant life transitions, particularly related to moving and personal growth.

Copy Examples

• •Your next chapter awaits.
• •Turn the page and begin anew.
• •Start writing your best chapter yet.
• •Embrace the possibilities of your moving chapter.
• •Let's help you script your next adventure.