Brand Tone

Authentic, personal, and expressive, focusing on individuality and unique style.

Brand Values

• •Personal Expression
• •Individuality
• •Authenticity
• •Diversity
• •Artisanal Craftsmanship

Best Practices

• •Highlight the unique and personal nature of home decor.
• •Emphasize the reflection of personal style and individuality.
• •Showcase the diversity of products that allow for unique expression.
• •Incorporate the idea of artisanal elements where applicable.
• •Use language that suggests authenticity and a personal connection to the home.

Social Perception

A brand that champions personal expression and individuality through authentic home decor, offering a diverse range of products that allow customers to create spaces that reflect their unique style and personality.

Copy Examples

• •Express your unique style with our diverse range of decor, tableware, and fashion items.
• •Create a home that truly reflects your personality with our authentic home decor.
• •Discover artisanal elements that add a personal touch to your living space.
• •Find the perfect pieces to express your individuality and make your home uniquely yours.
• •Transform your house into an authentic home that tells your story.