Brand Tone

Informative, practical, and reliable with a focus on value.

Brand Values

• •Clarity & Precision
• •Versatility & Adaptability
• •Customer Support/Product Longevity
• •Accessibility/Ease of Use
• •Value-Driven

Best Practices

• •Use terms like 'robust,' 'heavy-duty,' and 'long-lasting battery' consistently.
• •Highlight the solution-oriented nature of the products for specific problems (e.g., blocked drains, pipe inspections).
• •Emphasize product specifications clearly and precisely, focusing on features like HD imaging, waterproof capabilities, and cable lengths.
• •Address mixed quality perceptions by reinforcing durability and reliability claims with specific examples and warranty information.
• •Maintain accessibility by highlighting user-friendly aspects suitable for both professionals and DIY enthusiasts.

Social Perception

A value-driven brand offering reliable and durable pipe inspection solutions for professionals and DIY users.

Copy Examples

• •"Our HD Camera Head provides crystal-clear imaging for accurate pipe diagnosis."
• •"The Waterproof IP68 rating ensures reliable performance in challenging environments."
• •"Choose from cable lengths ranging from 10M to 100M to suit your inspection needs."
• •"Our inspection cameras are designed to solve problems for plumbers, contractors, inspectors, engineers, municipal workers and DIY homeowners."
• •"With DVR functionality, you can easily record and analyze your findings."