Brand Tone

Sophisticated, Curated, Aspirational, Stylish, Helpful, Informative, Approachable and Customer-Focused.

Brand Values

• •Quality
• •Unique Design/Curated Selection
• •Customer Service
• •Accessibility to Style
• •Passion for Design
• •Woman-Owned Small Business

Best Practices

• •Focus on 'Curated' and 'Quality': Consistently use language that reflects the careful selection process and the high standard of the products, such as 'handpicked,' 'artisanal,' 'premium materials,' 'lasting design.'
• •Tell the Story Behind Products (where applicable): Briefly highlight what makes a piece special – its design inspiration, craftsmanship, or unique features to reinforce the 'conversation starter' value.
• •Address the Customer's Aspirations: Write copy that speaks to the customer's desire for a beautiful, stylish, and comfortable home, positioning Disselt Designs as a partner in achieving that vision.
• •Use sophisticated and curated language, reflecting a selective approach.
• •Maintain an approachable and customer-focused tone in service-related copy.

Social Perception

A woman-owned small business that offers carefully curated, high-quality home furnishings and decor, emphasizing unique style and customer satisfaction.

Copy Examples

• •Explore Disselt Designs – Where Quality Meets Unique Style.
• •Discover our carefully curated collection of high-quality interior fashions, including lighting solutions and other trimmings for the modern home.
• •Elevate your space with our handpicked selection of furniture, decor, and lighting, designed to be conversation starters.
• •Experience conscious customer service and find special designs that reflect your personal style.
• •Disselt Designs: Bringing you accessible style and top-tier decor without the need for an interior designer!