Brand Tone

Practical and Value-Oriented, Trustworthy and Reassuring, Accessible and Customer-Focused

Brand Values

• •Quality
• •Fair Pricing/Value
• •Customer Focus/Service
• •Accessibility
• •Security and Trust
• •Continuous Improvement & Growth

Best Practices

• •Maintain a direct and clear communication style.
• •Incorporate phrases that build customer confidence and trust.
• •Emphasize the "customer service comes first" philosophy in all interactions.
• •Develop internal guidelines to ensure all team members understand and consistently apply the brand voice.
• •Focus on highlighting the value proposition of products, emphasizing attractive prices and quality.

Social Perception

Dollana Express is perceived as a reliable online retailer offering quality products at competitive prices, with a strong focus on customer satisfaction and secure transactions. It aims to be seen as accessible and trustworthy, building long-term relationships with its customers.

Copy Examples

• •"Quality products with attractive prices."
• •"Secure payment processing with SSL encryption."
• •"Satisfaction or Refund guaranteed."
• •"Welcome, we are grateful to have found us, customer service comes first."
• •"Products of the best quality at a fair price."