Brand Tone

Exuberant, Vibrant, Practical, and Friendly

Brand Values

• •Freedom & Adventure
• •Practicality & Comfort
• •Organization & Security
• •Quality & Style (Sophistication)
• •Customer-centricity

Best Practices

• •Maintain a consistent tone of exuberance and vibrancy.
• •Highlight the practicality and functionality of the products.
• •Emphasize the brand's commitment to freedom, adventure, and organization.
• •Ensure all communication is friendly and welcoming.
• •Differentiate Nalush from other similarly named entities, especially the cosmetics brand Lush, in all content.

Social Perception

A brand that embodies the spirit of travel, offering practical and stylish accessories that inspire freedom, adventure, and organized journeys.

Copy Examples

• •"Unleash your inner explorer with Nalush!"
• •"Nalush: Your perfect companion for organized and carefree adventures."
• •"Bem-vinda à Nalush! Discover accessories designed to make your travels smoother and more stylish."
• •"Experience the world with Nalush. Sophisticated design meets impeccable functionality."
• •"From city streets to mountain trails, Nalush equips you for every journey."