Brand Tone

Mindful, ethical, inspiring, informative, trustworthy

Brand Values

• •Timelessness
• •Transparency
• •Ethical Production
• •Sustainable Sourcing
• •Quality

Best Practices

• •Emphasize Storytelling: Consistently weave the brand's narrative of sustainability, ethical sourcing, and timeless design into all copy.
• •Educate Gently: While the brand is rooted in sustainability, the tone should remain inspiring and informative rather than preachy or guilt-inducing.
• •Respond thoughtfully to comments and inquiries, reinforcing the brand's commitment to its values and its community.
• •Include examples of "do's and don'ts" for language.
• •Key messaging points about sustainability and timelessness, and the preferred way to address customers.

Social Perception

Ethical and responsible. Trustworthy. Appreciated for its aesthetic and values.

Copy Examples

• •Discover timeless pieces crafted with sustainability in mind.
• •Ethically sourced materials, designed to last.
• •Join our community committed to conscious living.
• •Investing in quality garments that transcend fleeting trends.
• •Explore our collection of versatile classics.