Brand Tone

Authoritative & Expert, Professional & Trustworthy, Educational & Informative, Discerning & Quality-Focused, Cautious & Protective

Brand Values

• •Authenticity
• •Integrity & Transparency
• •Expertise & Connoisseurship
• •Quality
• •Client Education & Protection

Best Practices

• •Prioritize Factual Accuracy and Detail: Always ensure that descriptions, attributions, and historical context are precise and well-researched. Provide comprehensive information readily.
• •Maintain a Professional and Respectful Voice: Avoid overly casual language or slang. The tone should convey expertise and seriousness, appropriate for high-value transactions and a discerning clientele.
• •Emphasize Trust and Authenticity: Consistently integrate messaging about guarantees, provenance, and the gallery's commitment to ethical practices in all communications.
• •Educate and Inform, Don't Just Sell: Frame content (especially blogs and detailed descriptions) to offer value and insight to the reader, positioning the gallery as a thought leader.
• •Be Confident and Authoritative (but not arrogant): Share expertise with assurance. When addressing market issues or offering advice, do so with a clear, knowledgeable, and principled stance.

Social Perception

Respected Authority, Trustworthy Source, Advocate for Ethical Practices, High-End & Exclusive

Copy Examples

• •Website Banner/About Us Snippet: For over three decades, Joseph K. Levene Fine Art, Ltd. has been the trusted source for authenticated, blue-chip Post War & Contemporary art. We provide discerning collectors with unparalleled expertise and a commitment to transparency in every acquisition.
• •Social Media Post (showcasing a new piece): Now Available: Andy Warhol's iconic 'Mao,' 1972. This screenprint, fully documented and guaranteed authentic, exemplifies Warhol's revolutionary approach to portraiture. Explore its provenance and condition report on JKLFA.store. #AndyWarhol #PopArt #FineArtCollector #JKLFA
• •Blog Post Introduction: Navigating the complexities of the contemporary art market requires diligence. At JKLFA, we believe an informed collector is an empowered collector. This week, we delve into the critical importance of verifying provenance when investing in Jasper Johns editions. [Link to blog]
• •Email Newsletter Subject Line: Expert Insights: Key Considerations for Acquiring Museum-Quality Photography
• •Instagram Story Series (multi-panel): Panel 1: (Image of a Lichtenstein) Roy Lichtenstein: More Than Dots. Panel 2: JKLFA Insight: Beyond the iconic imagery, Lichtenstein's technique and commentary on mass media offer profound depth. Panel 3: Authenticity Assured. Every Lichtenstein print at JKLFA is meticulously vetted. #RoyLichtenstein #PopArtExperts #ArtAuthenticity