Brand Tone

aspirational, adventurous, and authentic

Brand Values

• •Passion for Water and Nature
• •Adventure and Freedom
• •Quality and European Craftsmanship
• •Community and Heritage
• •Authenticity

Best Practices

• •Lead with Passion: Every piece of copy, from a product description to a social media caption, should reflect a genuine love for water and adventure.
• •Use Evocative Language: Instead of just describing a product's features, describe the feeling it evokes. Use sensory details to transport the reader to the water's edge.
• •Emphasize Quality and Origin: Consistently mention that products are designed in Switzerland and made in Europe to reinforce the brand's commitment to quality.
• •Fostering a Sense of Community: Address the audience as fellow adventurers and members of a shared tribe. Use inclusive language that invites them to be part of the 5bar story.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the tone of the copy always aligns with the brand's clean, modern, and nature-inspired visual identity.

Social Perception

5bar is perceived as a niche, high-quality brand with a strong identity. Customers see it as a brand that genuinely understands and represents their passion for diving and the outdoors. It has a loyal and satisfied customer base that feels a personal connection to the brand, with 'Made in Europe' contributing to a perception of higher quality and ethical production.

Copy Examples

• •Chasing the horizon. Our Wanderlust Hoodie is for those whose dreams stretch beyond the shoreline. Where will your next adventure take you? #5bar #DiveInStyle #OceanInspired
• •More than just clothing, it's a feeling. The rush of the waves, the quiet of the deep. Discover the 5bar collection and wear your passion for the water. Shop now and get 10% off your first order.
• •Inspired by the silent poetry of the deep. Our latest tee features a hand-drawn design of a serene underwater scene. Made from 100% organic cotton and crafted in Europe, it's a wearable piece of the ocean's soul.
• •Part of the Crew. As a valued member of the 5bar family, we wanted to give you a sneak peek of our upcoming collection, inspired by the crystal-clear waters of the Swiss lakes. Get ready to explore.
• •5bar was born from a passion for the world beneath the waves. We create more than just apparel; we craft a connection to the water that you can carry with you. Designed in Switzerland, made for the adventurer in all of us.