Brand Tone

Nostalgic & Retro, Vibrant & Energetic, Trendy & Fashion-Forward, Playful & Fun, Approachable & Inclusive

Brand Values

• •Heritage & Legacy
• •Style & Self-Expression
• •Innovation & Fun
• •Los Angeles Inspired
• •Quality & Comfort (renewed focus)

Best Practices

• •Embrace Nostalgia Authentically: Weave in references to the 80s/90s, iconic moments, and the feeling of that era without sounding dated. Use language that evokes positive memories.
• •Keep it Energetic and Upbeat: Use vibrant, active language. Words like "bold," "dynamic," "fresh," "shine," and "unleash" can convey energy. Avoid overly formal or subdued phrasing.
• •Highlight L.A. Influence: Subtly (or overtly, when appropriate) connect the brand to Los Angeles culture – the creativity, the style, the sun, the attitude. Use a relaxed, cool, and confident voice.
• •Focus on Fun and Self-Expression: Encourage customers to be themselves and have fun with their style. Copy should feel inclusive and inspiring, allowing individuals to see themselves in the brand.
• •Stay Visually Connected: Ensure copy complements the brand's colorful and dynamic visual identity. Use descriptive language that paints a picture and aligns with the aesthetic seen on the website and social media.

Social Perception

Nostalgia Appeal, Iconic & Memorable, Resurgence & Comeback, Fashion Statement, Mixed Past, Hopeful Future

Copy Examples

• •Headline: L.A. Gear: Lace-Up the Legend. Step Back into Style. Body: Remember the boardwalks, the mixtapes, the unforgettable style? We do. L.A. Gear is back, bringing iconic 80s & 90s vibes to today’s streets. It's not just a sneaker, it's a statement. #LAGearStyle #RetroVibes
• •Social Media Post (Image: Colorful L.A. Gear sneakers on someone dancing): Unleash your L.A. attitude! 🌴✨ Our latest collection is all about bold colors, ultimate comfort, and that unmistakable West Coast energy. Ready to make some moves? Shop now! #LAGear #FreshKicks #StreetStyle
• •Product Description Snippet (for L.A. Lights): Light up your look, the O.G. way! The iconic L.A. Lights are back to turn heads and spark joy with every step. Vintage cool meets modern comfort. Get ready to shine. #LALights #RetroTech #FootwearFlashback
• •Email Subject Line: 🔥 Get That L.A. Glow-Up! New Retro Drops Inside! 🔥 Email Body Snippet: Hey [Customer Name], ready to rewind to the raddest era? Our new L.A. Gear collection just landed, packed with the vibrant, fun, and totally awesome styles you loved, reimagined for now. Get your nostalgia on!
• •Ad Copy for a Collab: L.A. Gear x [Collaborator Name]: Where Heritage Meets Hype. We've teamed up to bring you an exclusive drop that’s dripping in L.A. cool and fresh creativity. Limited edition – don't sleep on this! #LAGearCollab #IconicStyle #LimitedDrop