Brand Tone

Artistic & Passionate, Warm & Inviting, Elegant & Magical, Personal & Approachable

Brand Values

• •Craftsmanship & Quality: Meticulous care in handcrafting each candle, using soy wax and wooden wicks.
• •Emotional Connection & Escape: Providing an escape from everyday life and evoking specific emotions.
• •Beauty & Aesthetics: Visual appeal of the candles, both the vessel and flower designs.
• •Customer Experience: Bringing a touch of beauty and tranquility into the lives of customers.
• •Passion & Dedication: The founders' journey and their description of the business as a "passion project".

Best Practices

• •Embrace Storytelling: Weave the founders' passion, the "escape" narrative, and the meticulous handcrafted process into product descriptions, social media posts, and "About Us" content.
• •Use Sensory and Evocative Language: Describe not just the scents, but the feelings, moods, and atmospheres the candles create (e.g., "tranquility," "serene beauty," "warm embrace," "captivating").
• •Maintain a Warm and Slightly Whimsical Voice: Incorporate words like "magic," "enchanting," "illuminate," and "flicker."
• •Keep the tone approachable and genuine, reflecting the personal touch of a small, passionate business.
• •Use phrases like "meticulously crafted," "labor of love," "hand-poured."

Social Perception

Perceived as High Quality/Luxury, Engaging & Creative

Copy Examples

• •Discover our story, one handcrafted candle at a time.
• •Each petal is hand-shaped with meticulous care, making every flower candle a unique work of art.
• •Our candles are more than just scents; they're an escape to tranquility and serenity.
• •Handmade with love in Edmonton, Alberta, from our family to your home.
• •Experience the magic and artistry in every flicker.