Brand Tone

Approachable and Friendly, Trendy and Youthful, Humorous and Playful (Subtly), Customer-centric and Accommodating, Informal and Direct

Brand Values

• •Customization and Personalization
• •Quality
• •Customer Satisfaction
• •Sustainability (via On-Demand Production)
• •Trendiness and Uniqueness
• •Accessibility (Price)

Best Practices

• •Stay Authentic to Niche Interests: Continue to embrace specific and sometimes quirky designs. Your copy should reflect an understanding and appreciation of these niches, using relevant slang or in-jokes where appropriate, but without trying too hard if it's not natural.
• •Keep it Conversational and Friendly: Use contractions (e.g., "it's," "you're"), ask questions, and use a generally informal but clear language. Avoid overly corporate jargon. Think of how you'd talk to a friend about a cool new product.
• •Incorporate Subtle Humor: Where appropriate for the product, don't be afraid to inject a bit of wit or playfulness. This aligns with some of your existing product names and makes the brand more memorable and relatable.
• •Emphasize Customization and Connection: Regularly remind customers about the custom design options. Use phrases that invite collaboration, like "Let's create together" or "Have an idea? We can make it!"
• •Be Transparent and Value-Driven: Continue to mention the made-to-order aspect and its benefit in reducing waste. Highlight quality and customer service as key differentiators. This builds trust and resonates with conscious consumers.

Social Perception

Positive Customer Experiences, Trustworthy (especially on Etsy), Niche Appeal, Responsive

Copy Examples

• •Your group chat called. They said you *need* this hat. 😉 Fresh meme-inspired lids just dropped. Get 'em before they become a distant internet memory. #MerchBrandy #MemeLife #HatGameStrong
• •Got a brilliant (or brilliantly weird) idea for a [product type, e.g., hoodie]? We live for that. ✨ Slide into our DMs or hit up our site – let's make your custom dream a reality. Your design, our stitches, pure magic. #CustomMade #MerchBrandy #WearYourStory
• •Freshly made, just for you! 🐢💨 We craft your gear when you order it. Good for your unique style, even better for the planet by cutting down on waste. High five for thoughtful shopping! 🙌 #SustainableStyle #MadeToOrder #MerchBrandy
• •Tired of boring merch? So were we. MerchBrandy: For gear that gets you, from obscure fandoms to that inside joke only your cat understands. Explore unique, customizable, and seriously cool stuff. What will you brand? #UniqueMerch #GetBranded #MerchBrandy
• •Officially unofficial uniform for your next ghost hunt (or just, like, a Tuesday). 👻 Our Paranormal Investigator cap: stylish, slightly spooky, and guaranteed to make fellow believers nod in approval. Tag a friend who needs this! #ParanormalInvestigator #GhostHunter #MerchBrandy #SpookySeason