Tono de Marca

Professional yet Approachable, Passionate and Enthusiastic, Customer-Centric and Caring, Modern and Trendy, Positive and Inspiring

Valores de Marca

• •Customer Satisfaction
• •Expertise and Professionalism
• •Passion for Hair
• •Quality
• •Welcoming Atmosphere
• •Teamwork and Individuality

Mejores Prácticas

• •Always Lead with Passion and Positivity: Whether showcasing work, announcing news, or interacting with clients, let the genuine enthusiasm for hair and customer happiness shine through. Use positive language and emojis where appropriate (especially on social media) to convey warmth.
• •Balance Professionalism with Friendliness: While highlighting expertise, awards, and training is important, ensure communication remains approachable and avoids overly technical jargon unless explaining a specific benefit to the client. Make clients feel comfortable and valued.
• •Spotlight the "You" (The Customer): Frame messages around the client's needs, desires, and experiences. Use phrases like "your perfect look," "hair you'll love," "your transformation." This reinforces the customer-centric value.
• •Be Visually Consistent: Continue to use high-quality, well-lit photos and videos that reflect the modern, stylish aesthetic of the salon and the quality of the work. Ensure the visual tone matches the written tone.
• •Engage Authentically: Respond to comments and messages promptly and personally. When sharing client transformations (with permission), celebrate their new look enthusiastically. This reinforces the caring and community aspect of the brand. Maintain a consistent voice across all platforms, from website copy to social media interactions.

Percepción Social

Highly Skilled and Talented, Friendly and Good Service, Trustworthy and Reliable, A Go-To Salon in Umeå, Modern and Clean Environment, Good at Listening

Ejemplos de Copy

• •Instagram Post (Before & After Transformation): From faded to fabulous! ✨ Watch the magic unfold as [Stylist's Name] worked her artistry on this stunning balayage. That blend, that shine! 😍 Ready for your own hair love story? Book your transformation via the link in bio! #SalongVIVO #Umeå #HairTransformation #BalayageExperts #WeLoveHair
• •Facebook Ad (Targeting New Clients): Dreaming of a fresh look? At Salong VIVO Umeå, our passionate stylists are ready to bring your hair vision to life! 💖 We listen, we advise, and we create hair you'll adore in a relaxing, welcoming atmosphere. New clients receive a complimentary consultation. Book your 'me-time' today! [Link to booking] #FrisörUmeå #SalongVIVOExperience #NewHairNewYou #UmeåBeauty
• •Website Homepage Headline/Sub-headline: Salong VIVO: Where Umeå Finds Its Favorite Hair. Step into a salon where passion meets precision. Our expert stylists are dedicated to crafting the perfect look for you, ensuring you leave feeling confident and radiant. Your hair journey starts here.
• •Product Promotion (e.g., for Kérastase on their webshop): Unlock ultimate hair health with Kérastase! ✨ As your trusted stylists at Salong VIVO, we not only transform your hair in the salon but also equip you with the best for at-home care. Discover our curated Kérastase collection for salon-beautiful hair, every day. Shop now & treat your tresses! [Link to webshop] #SalongVIVOShop #KerastaseSweden #LuxuryHairCare #HealthyHairExperts
• •Instagram Story (Quick Tip/Engagement): Weekend hair refresh! ✨ Quick tip from your VIVO stylists: A deep conditioning mask once a week can do wonders for shine and manageability! What's your go-to hair treat? Let us know in the comments! 👇 #SalongVIVOTips #HairCare #UmeåStylists #HealthyHairHabits