Brand Tone

Friendly and Approachable, Caring and Empathetic, Positive and Upbeat, Helpful and Informative

Brand Values

• •Pet Well-being
• •Quality
• •Customer Satisfaction
• •Joy of Pet Ownership
• •Trust and Reliability

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., playful, nurturing, enthusiastic), things to do, and things to avoid in communication. Share this with anyone creating content.
• •Know Your Audience: Understand the language, concerns, and joys of pet owners. Tailor your communication to resonate with them authentically.
• •Use Consistent Language and Terminology: Whether it's product descriptions, social media updates, or customer service emails, use similar phrasing and vocabulary that reflects the established tone. For example, consistently referring to pets as "furry friends," "companions," or "family members."
• •Embrace Storytelling: Share stories of happy pets and satisfied customers (with permission). This reinforces the positive emotions associated with the brand and makes the tone more relatable.
• •Train Your Team: Ensure that everyone interacting with customers, especially customer service representatives, understands and embodies the brand's tone in all communications. This includes written and, if applicable, verbal interactions.

Social Perception

Product Quality and Effectiveness, Customer Service Experience, Community Engagement, Price and Value, Ethical Considerations

Copy Examples

• •Product Ad (New Toy): "Unleash the zoomies! 🐾 Our new [Toy Name] is designed for endless fun and tail-wagging adventures. Spoil your furry best friend today and watch the happiness unfold!"
• •Social Media Post (Engaging Question): "What's the one quirky habit that makes your pet uniquely 'them'? Share your stories below! We love hearing about the joyful moments you share. #FurryAndHappyTales"
• •Email Subject Line (Promotion): "Pawsome Deals Inside! Treat Your Furry Friend & Save!"
• •Website Banner (Brand Promise): "Keeping Tails Wagging & Hearts Happy. Quality supplies for your beloved companions. That's the Furry and Happy promise."
• •Product Description (Comfort Bed): "Give your loyal companion the gift of ultimate comfort. Our [Bed Name] provides a dreamy snooze-spot, ensuring they wake up refreshed, happy, and ready for cuddles. Because a happy pet means a happy you!"