Brand Tone

Promotional and Direct, Functional and Informative, Aspires to be Problem-Solving, Neutral/General

Brand Values

• •Value/Affordability
• •Convenience
• •Practicality/Utility
• •Accessibility
• •Novelty/Trends

Best Practices

• •Focus on Solutions and Benefits: Consistently frame product descriptions and ads around how the product solves a customer's problem or improves their life, rather than just listing features.
• •Maintain an Enthusiastic and Positive Voice: Use positive language and a slightly energetic tone, especially when announcing deals or new arrivals. Emojis can be used sparingly to enhance this if appropriate for the target audience.
• •Be Clear and Direct: Avoid jargon or overly complex language. Get straight to the point, making it easy for customers to understand the product and the offer.
• •Emphasize Value and Scarcity (Authentically): If running promotions, clearly state the discount and any limitations (e.g., "Limited Stock," "Sale Ends Soon") to encourage action. Ensure these are genuine.
• •Develop a "Go-To" Word Bank: Create a list of words and phrases that align with the desired tone (e.g., "effortless," "instantly," "discover," "your new favorite," "unlock," "simplify"). Refer to this when writing new copy to ensure consistency. While the current tone is quite general, this can help refine it over time if a more specific niche or personality is developed.

Social Perception

Neutral to unknown

Copy Examples

• •Tired of tough scrubbing? ✨ Blast away grime effortlessly with our Electric Cleaning Brush! Get sparkling surfaces in half the time. **Shop the sale & save 50% today!**
• •Your fresh juice fix, anywhere, anytime! 🍓 Our Portable Electric Juicer blends your favorite smoothies and juices on the go. Healthy living just got easier. **Grab yours now + Free Shipping!**
• •Create your vibe! лампы Our Sunset Lamp Humidifier bathes your room in warm, relaxing light while adding essential moisture. Perfect for unwinding. **Limited Stock - Get 50% OFF!**
• •Why pay full price? SBN Mart brings you the latest gadgets, home essentials, and problem-solvers at prices you'll love. 🎉 **Score 50% OFF + FREE SHIPPING on hot items now!**
• •Unlock a brighter, more confident smile! ✨ Our easy-to-use Teeth Whitening Pen delivers visible results, gently. Get ready to dazzle! **Special Offer: 50% Off!**