Brand Tone

Thoughtful, Playful, and Encouraging

Brand Values

• •Personal Connection
• •Thoughtfulness
• •Support for Local Business
• •Creativity and Uniqueness
• •Joy and Delight

Best Practices

• •Lead with "Thoughtfulness": Always frame the narrative around the emotional benefit for both the giver and the receiver. Use words like "connect," "celebrate," "appreciate," and "thoughtful" to anchor the copy in the brand's core mission.
• •Use Joyful and Active Language: Employ vibrant, positive, and active words that evoke happiness and excitement. Phrases like "Spark Joy," "Surprise and Delight," and "A gift as fun to create as it is to receive" are excellent examples to emulate.
• •Tell a Story (Even a Small One): Encourage user-generated content and use testimonials in marketing. Every box has a story. Whether it's for a new baby, a work anniversary, or a simple thank you, framing the copy around these real-life scenarios makes the brand more relatable.
• •Emphasize Personalization: Consistently highlight the unique customization features —especially the detachable photos and personal messages. This is the brand's strongest differentiator and should be a focal point in copy across all channels.
• •Keep it Encouraging and Simple: The tone should be accessible and uplifting. Avoid overly complex or corporate jargon. The goal is to make the act of giving feel easy, fun, and meaningful, reflecting the brand's mission to simplify thoughtful gestures.

Social Perception

Overwhelmingly positive; seen as thoughtful, unique, and special. Customers praise excellent service, high quality, and the meaningful personalization (especially photos). A go-to for corporate gifting, noted for ease and efficiency. Social media reflects authentic appreciation, describing it as "the cutest personalized greeting box" and perfect for brightening days.

Copy Examples

• •More than a card, it's a celebration in a box! 🥳 Make their next birthday unforgettable with a custom greeting box filled with their favorite things and your favorite memories. Because the best gifts tell a story. #5amLemon #SparkJoy #BirthdayBox #PersonalizedGifts #GiftIdeas
• •Thoughtfulness, Delivered. Create a one-of-a-kind gift box with custom photos and curated goodies in minutes. It's as fun to give as it is to get!
• •Welcome your new team members in a way they'll never forget. Our custom onboarding boxes are the perfect blend of professional and personal. Show them they're valued from day one. Let's build something special together. #CorporateGifting #EmployeeOnboarding #ClientAppreciation #5amLemon
• •You don't always need a reason to make someone smile. Our 'Just Because' box is the perfect way to send a little sunshine. Personalize it with a funny photo, a sweet message, and a few delightful treats. Go on, brighten their day just because you can. #SurpriseAndDelight #MoreThanACard #ThinkingOfYou
• •A little box of happy for your favorite people.