Brand Tone

Helpful and Customer-Focused, with a focus on showcasing positive reviews

Brand Values

• •Customer Satisfaction
• •Authenticity
• •Responsiveness
• •Quality Products
• •Reliable Service

Best Practices

• •Maintain a consistent French-first approach in captions and interactions.
• •Actively respond to product inquiries in a timely and helpful manner.
• •Continue to highlight and showcase positive customer reviews prominently.
• •Incorporate user-generated content (with permission) to build authenticity.
• •Monitor competitor activity in the Tunisian online parapharmacy market (Tunisiepara, Paralabel, Anais.tn) to identify opportunities for differentiation.

Social Perception

A Tunisian online parapharmacy that values customer feedback and provides helpful service.

Copy Examples

• •"Nouveauté! Découvrez notre dernier produit..." (New! Discover our latest product...)
• •"Une question? Notre équipe est là pour vous répondre!" (A question? Our team is here to answer you!)
• •"Merci à [Customer Name] pour ce superbe avis!" (Thank you to [Customer Name] for this great review!)
• •"Votre satisfaction est notre priorité." (Your satisfaction is our priority.)
• •"Livraison rapide et fiable partout en Tunisie!" (Fast and reliable delivery everywhere in Tunisia!)