Brand Tone

Elegant & Sophisticated, Artisanal & Unique, Aspirational & Stylish, Comfort-Focused (yet chic), Slightly Poetic/Soulful

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Elegance & Style
• •Comfort
• •Tradition & Modernity

Best Practices

• •Focus on "Unique Story" and "Individuality": Consistently weave in language that emphasizes how Verelli products allow customers to express their personal style and story.
• •Highlight Craftsmanship and Quality Materials: Always detail the handmade nature, the specific high-quality materials used (like genuine leather, specific fabrics), and the care that goes into each piece.
• •Use Elegant and Poetic Language: Maintain a tone that reflects timeless elegance, artistry, and a soulful connection to the product.
• •Emphasize Comfort Without Compromising Style: Highlight how Verelli products offer both comfort and style, ensuring customers don't have to choose between the two.
• •Incorporate Aspirational Messaging: Position Verelli as a choice for those seeking a unique, sophisticated style and a reflection of their individuality.

Social Perception

The brand aims to foster a perception of quality, uniqueness, and customer-centricity through its emphasis on handmade craftsmanship, distinctive designs, and policies like free shipping and exchanges, positioning itself as a purveyor of elegant, comfortable, and individualistic style.

Copy Examples

• •More than a slipper, it's a statement of discerning taste.
• •Each of our products is not just a piece that completes your style, it is a story.
• •The choice of those who are looking for an unique style.
• •Handmade slippers There is a beauty in embracing things that comes from soul.
• •We pour our hearts into every hand-embroidered detail, offering you a harmonious blend of uniqueness, tradition, and modernity, because we believe your style should be as unique as your story.