Brand Tone

Aspirational, Elegant, Traditional, Trustworthy, Customer-centric, Celebratory

Brand Values

• •Heritage & Tradition
• •Quality & Authenticity
• •Customer Satisfaction
• •Cultural Connection
• •Variety & Selection

Best Practices

• •Emphasize Heritage and Authenticity: Consistently weave in the brand's long history (since 1944) and its commitment to genuine silk and traditional craftsmanship in website copy, product descriptions, and social media.
• •Use Evocative and Respectful Language: Employ words that convey elegance, grace, tradition, and cultural significance when describing products, especially sarees.
• •Maintain a Helpful and Informative Stance: Create blog content and product descriptions that not only sell but also educate customers about fabrics, weaving techniques, and the cultural importance of the attire. This reinforces expertise and trustworthiness.
• •Showcase Customer Stories (Positive Ones): Leverage positive testimonials that align with the brand's values of quality and service to build trust and social proof. Ensure these are genuine and reflect the desired brand perception.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media platforms, email communication, and even in-store interactions (by training staff) reflects the core brand values of tradition, quality, and customer respect. Address negative feedback professionally and constructively to show commitment to improvement.

Social Perception

Established & Well-Known (in Bangalore), Good Variety, Sometimes Inconsistent Service, Trusted for Quality (by many), Modernizing with Online Presence, Perception varies between physical store and online experience

Copy Examples

• •Headline: "Drape Yourself in Legacy. Since 1944, New Sudarshan Silks has been weaving traditions into every thread. Discover timeless Kanchipuram sarees that tell your story."
• •Social Media Post: "Elegance that transcends generations. Our handpicked Mysore silk sarees are more than attire; they're an heirloom. Explore the collection and embrace your heritage. #NewSudarshanSilks #SilkSareeLove #IndianTradition"
• •Product Description Snippet: "Crafted with passion and precision, this Banarasi silk saree embodies the rich artistry of Indian weavers. Its intricate zari work and luxurious feel make it the perfect choice for your most cherished occasions."
• •Email Marketing Subject: "Connect with Your Roots: Authentic Silk Sarees Shipped Worldwide from New Sudarshan Silks."
• •About Us Snippet: "For over 80 years, New Sudarshan Silks has been the trusted name for exquisite silk sarees in Bangalore. We are dedicated to preserving the art of Indian textiles and bringing you authentic, handcrafted pieces that celebrate our rich cultural heritage."