Brand Tone

Empowering & Confident, Trendy & Stylish, Community-Oriented

Brand Values

• •Empowerment: Helping women express their unique personalities and feel confident.
• •Quality: Offering fashion that is well-crafted and built to last, with products made or designed in Australia.
• •Inclusivity: Celebrating women of all styles, shapes, and sizes.
• •Style & Versatility: Providing clothing that is both stylish and suitable for various occasions.
• •Customer Satisfaction: Positive customer reviews highlight good fit, quality, and service, suggesting a value placed on customer experience.

Best Practices

• •Speak to Empowerment: Always frame product descriptions and social media posts around how the clothing will make the customer *feel* – confident, stylish, empowered, ready to take on the world.
• •Highlight Quality and Origin: Subtly weave in the Australian design/made aspect and the commitment to quality materials, as this is a stated brand value.
• •Focus on community building through your copywriting, invite customers to share their experiences and engage with each other.
• •Use inclusive language and imagery that reflects the diversity of your customer base.
• •Maintain a consistent tone of voice across all platforms to reinforce brand identity.

Social Perception

Customers perceive the brand positively, praising the fit, quality of fabric, design, and fast delivery. They appreciate the flattering and comfortable nature of the clothing.

Copy Examples

• •Feel confident, chic, and ready to take on the world in our latest collection.
• •Embrace your unique personality with our stylish and versatile designs.
• •Join a community of women who inspire and support each other.
• •Discover the latest trends and timeless classics that celebrate women of all styles, shapes, and sizes.
• •Experience the perfect fit, quality fabric, and fast delivery that makes you feel amazing.