Brand Tone

Elegant & Sophisticated, Artistic & Evocative, Heritage-focused & Authentic, Sensory & Descriptive

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Authenticity
• •Art & Design
• •Sensory Experience
• •Portuguese Identity

Best Practices

• •Consistently weave elements of Claus Porto's rich 130+ year history and Portuguese origins into narratives.
• •Describe fragrances and product experiences with rich, descriptive adjectives that appeal to the senses (sight, smell, touch), creating an immersive and luxurious feel.
• •Emphasize the traditional manufacturing techniques, attention to detail, and use of fine, often natural, ingredients.
• •Avoid overly casual slang or colloquialisms to align with the brand's premium positioning.
• •Regularly mention the unique, vintage-inspired designs of the labels and packaging as a key element of the brand's identity and appeal.

Social Perception

Luxury & Premium, Artistic & Beautifully Packaged, High Quality & Effective, Steeped in History & Tradition, Aspirational & A Treat, Culturally Rich

Copy Examples

• •Since 1887, Claus Porto has crafted luxurious soaps with the finest ingredients and captivating fragrances, inspired by the beauty of Portugal.
• •Indulge in the rich lather and exquisite scents of our artisanal soaps, each one a tribute to traditional craftsmanship and timeless elegance.
• •Experience the artistry of Claus Porto, where vintage-inspired packaging meets exceptional quality, creating a sensory journey like no other.
• •Discover the heritage of Claus Porto, a legacy of Portuguese craftsmanship that transforms everyday rituals into moments of pure indulgence.
• •Elevate your senses with Claus Porto's fragrances, capturing the essence of Portugal's landscapes and the soul of its people.