Brand Tone

Friendly, Approachable, Self-Care focused, Welcoming.

Brand Values

• •Comfort
• •Relaxation
• •Wellbeing
• •Quality
• •Style
• •Self-Care

Best Practices

• •Maintain Visual-Verbal Harmony: Ensure that the tone of your copy is always reflected in your brand's visual identity (colors, imagery, typography).
• •Define a Clear Brand Voice: Document your brand's personality (friendly, sophisticated, playful, etc.) and stick to it.
• •Use Consistent Language: Create a style guide that includes preferred vocabulary, grammar rules, and punctuation guidelines.
• •Train Your Team: Ensure everyone creating content understands and embodies the brand voice.
• •Regularly Audit Your Content: Review existing content to ensure it aligns with your brand tone and make adjustments as needed.

Social Perception

Customers likely perceive the brand as providing comfortable, attractive loungewear. The general public may not have a strong, distinct perception yet due to the name appearing in various unrelated contexts. Building a stronger, more unique brand identity is key.

Copy Examples

• •Unwind in style with our Elegantes Pyjama. Your ultimate comfort companion!
• •Treat yourself to a cozy night in. You deserve it! #LarileoLoungewear #SelfCare
• •Life is too short to wear uncomfortable clothes. Discover the Larileo difference today!
• •Wake up refreshed and ready to conquer the day in our luxuriously soft loungewear.
• •Your self-care routine starts here. Shop the latest collection at Larileo!