Brand Tone

Elegant, Ethical, Authentic

Brand Values

• •Ethical Sourcing
• •Sustainability
• •Handmade Craftsmanship
• •Parisian Elegance
• •Social Responsibility

Best Practices

• •Highlight the ESUS certification in all communications.
• •Focus on the handmade aspect and the Parisian origin of the jewelry.
• •Emphasize the ethical and sustainable practices of the brand.
• •Use storytelling to connect with customers on an emotional level.
• •Incorporate visuals that showcase the beauty and craftsmanship of the jewelry.

Social Perception

Ethical, handcrafted, Parisian brand

Copy Examples

• •Discover Apayao Bijoux: Ethically crafted jewelry, handmade with Parisian elegance.
• •Apayao Bijoux is ESUS-certified: committed to sustainability and social responsibility.
• •Each Apayao Bijoux piece tells a story of artistry and ethical sourcing.
• •Experience the beauty of handmade Parisian jewelry with Apayao Bijoux.
• •Apayao Bijoux: Adorn yourself with purpose and Parisian charm.