Brand Tone

Trendy & Fashion-Forward, Confident & Empowering, Approachable & Inclusive, Effortless & Stylish, Community-Oriented

Brand Values

• •Style & Trendiness
• •Quality
• •Affordability
• •Self-Expression & Confidence
• •Customer Satisfaction

Best Practices

• •Highlight Trendiness and Unique Style: Continuously refer to the latest trends, unique designs, and curated collections.
• •Keep the language fresh and current to reflect the fashion-forward nature of the brand.
• •Avoid overly exclusive or technical jargon.
• •Make customers feel like they belong to a stylish group.
• •Use words like bold, confident, empower, express, and stand out.

Social Perception

Lofar Store aims to be perceived as a brand that empowers self-expression through trendy, affordable, and high-quality fashion. It wants to foster a community of stylish individuals who feel confident wearing their apparel, emphasizing approachability and inclusivity.

Copy Examples

• •Unleash your inner style icon with our bold new collection. Designed for those who dare to stand out.
• •Step into confidence with Lofar. Where quality meets affordability, empowering you to express yourself without compromise.
• •Effortless style, endless possibilities. Discover curated pieces that make every day a runway.
• •Join the Lofar Community! Share your unique looks and inspire others with your fearless fashion sense.
• •Trend alert! Our latest arrivals are here to elevate your wardrobe. Be the first to rock these must-have styles.