Brand Tone

Authentic, Cultural & Story-Driven, Ethical & Conscious, Appreciative & Respectful, Vibrant & Artistic, Personal & Passionate

Brand Values

• •Cultural Preservation
• •Ethical Sourcing & Fair Trade
• •Sustainability
• •Authenticity & Craftsmanship
• •Community Empowerment
• •Customer Satisfaction

Best Practices

• •Explain the meaning behind designs or names where possible.
• •Highlight the human touch in each piece.
• •Reinforce your values and appeals to conscious consumers.
• •Showcase the unique story behind each Wayuu bag and its artisan.
• •Use vibrant imagery and descriptive language to evoke the cultural richness of La Guajira.

Social Perception

Kashi Designs is perceived as an ethical, sustainable, and culturally conscious brand that supports indigenous artisans and preserves cultural heritage.

Copy Examples

• •Feel the soul of craftsmanship.
• •#KashiDesigns #WayuuBags #EthicalFashion #HandmadeWithLove #ColombianCraftsmanship
• •Its intricate patterns and vibrant hues are a celebration of cultural richness and sustainable fashion.
• •Wear a Kashi Design, carry a legacy.
• •Explore the latest Kashi Designs collection and support Wayuu artisans.